{"id":131731,"date":"2025-08-21T05:33:14","date_gmt":"2025-08-21T10:33:14","guid":{"rendered":"https:\/\/www.controleng.com\/?p=131731"},"modified":"2025-08-21T06:16:04","modified_gmt":"2025-08-21T11:16:04","slug":"the-downtime-episode-18-record-breaking-efficiency","status":"publish","type":"post","link":"https:\/\/www.controleng.com\/the-downtime-episode-18-record-breaking-efficiency\/","title":{"rendered":"The Downtime | Episode 18: Record-Breaking Efficiency"},"content":{"rendered":"\n<p>This week on\u00a0<em>The Downtime<\/em>\u00a0podcast, co-hosts Sarah and Sheri blend storytelling, industry insights and a touch of music nostalgia in an episode that spans craft distilling, co-packing, and vinyl record manufacturing. From the Tennessee bourbon trail to Memphis record presses, the conversation highlights how packaging is both a technical backbone and a cultural connector.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Downtime | Episode 18: Record-Breaking Efficiency\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zVFwQKVGs8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The episode kicks off with Sarah and Sheri setting the stage. In a playful tone, they dive into the week\u2019s content mix, preparing listeners for a journey that goes beyond the factory floor and into the heart of brand storytelling.<\/p>\n\n\n\n<p>Sarah takes listeners on what she describes as a \u201cwild ride\u201d through her Packaging OEM article on&nbsp;<a href=\"https:\/\/coaldwater.com\/\">Coal\u2019d Water Distilling Company<\/a>. The feature touches not only on&nbsp;<a href=\"https:\/\/www.packagingoem.com\/coald-water-canning-packaging-oem-distilling-ambitions\/\">the distiller\u2019s growth but also on its ties to Kentucky basketball and even reality television<\/a>. Sarah explains how co-packing partnerships support brands like Coal\u2019d Water, giving them the flexibility to scale while maintaining quality standards. It\u2019s a glimpse into how packaging intersects with culture in surprising ways.<\/p>\n\n\n\n<p>Sheri pivots to introduce the main feature of the episode: an in-depth interview with&nbsp;<a href=\"https:\/\/memphisrecordpressing.com\/short-run-vinyl\/?gad_source=1&amp;gad_campaignid=22908310270&amp;gbraid=0AAAAA-TBU4COf-_guCy3qaNG7ZbfXHrB8&amp;gclid=Cj0KCQjw5JXFBhCrARIsAL1ckPvgIp4onEp6hJyA-nLLcgTxFH6HVIFPpLGz1pBNpRzHSKiYvexmbIIaAka5EALw_wcB\">Memphis Record Pressing<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.atlanticpkg.com\/\">Atlantic Packaging<\/a>. This conversation, she notes, explores the supply chain collaboration behind vinyl records, a product whose demand has surged in recent years as consumers rediscover analog sound.<\/p>\n\n\n\n<p>The interview provides a deep dive into how packaging and logistics impact one of the most unique manufacturing sectors. Memphis Record Pressing leaders Brandon Seavers, co-founder and chief executive officer, and Austin Burk, packaging and logistics manager, discuss the challenges of scaling production to meet booming vinyl demand while maintaining craftsmanship. Atlantic Packaging&#8217;s packaging equipment specialist Nick Ott shares how they\u2019ve partnered to deliver sustainable, durable solutions that protect records during global distribution. The conversation underscores how packaging innovation ensures that the artistry of vinyl reaches listeners intact \u2014 whether it\u2019s shipped across town or across oceans.<\/p>\n\n\n\n<p>As the interview closes, Sarah and Sheri shift gears with one of their signature wrap-up traditions: trading scenarios and picking songs to match them. It\u2019s a lighthearted segment that ties back to the theme of music and manufacturing, reinforcing the cultural threads woven through the episode.<\/p>\n\n\n\n<p>The episode winds down, leaving listeners with a richer understanding of how packaging underpins industries as varied as craft spirits and vinyl records.<\/p>\n\n\n\n<p>What makes this installment stand out is the way it fuses technical discussion with broader storytelling. Coal\u2019d Water Distilling illustrates how co-packing enables small brands to punch above their weight, while Memphis Record Pressing and Atlantic Packaging demonstrate the behind-the-scenes logistics that sustain a global vinyl resurgence. The common thread is that packaging is more than materials \u2014 it\u2019s a medium that safeguards brand identity, consumer experience and cultural value.<\/p>\n\n\n\n<p><em>The Downtime<\/em>&nbsp;continues to bring manufacturing to life by spotlighting the people, processes and partnerships that make industries run. This episode proves that even in downtime, the conversation about manufacturing never skips a beat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Timestamps for The Downtime Episode 18<\/h2>\n\n\n\n<p>00:20 &#8211; Sarah and Sheri kick off the episode.<\/p>\n\n\n\n<p>01:48 &#8211; Sarah takes us on a wild ride through her Packaging OEM article on&nbsp;Coal\u2019d Water Distilling Company&nbsp;that takes on reality TV, Kentucky basketball and co-packing.<\/p>\n\n\n\n<p>03:33 &#8211; Sheri introduces The Downtime\u2019s interview with&nbsp;Memphis Record Pressing&nbsp;and&nbsp;Atlantic Packaging.<\/p>\n\n\n\n<p>05:58 &#8211; The Memphis Record Pressing\/Atlantic Packaging interview begins.<\/p>\n\n\n\n<p>31:00 &#8211; The interview ends.<\/p>\n\n\n\n<p>31:21 &#8211; Sheri and Sarah give each other a scenario and choose a song they would play.<\/p>\n\n\n\n<p>36:24 &#8211; The episode ends.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Check out our archive!<\/h2>\n\n\n\n<p><a href=\"https:\/\/on.soundcloud.com\/nG1MXp36ykkQvLvZFr\"><strong>Episode 1: Packaging + Robots + Tariffs, Oh, My!<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/on.soundcloud.com\/uF6YQokfDhdt6sJEZd\">Episode 2: It\u2019s Gonna Be May<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/on.soundcloud.com\/RhmEtVAVXa84VeojW7\">Episode 3: Doin\u2019 the Robot<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/on.soundcloud.com\/Pb3ADIuCWqHdBYadgj\"><strong>Episode 4: Miss Worldwide<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/on.soundcloud.com\/7Yji847l1MJtyqw02m\"><strong>Episode 5: Thinking Inside the Box<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/on.soundcloud.com\/itoBQI0Sl7hNjrMVEM\"><strong>Episode 6: Conveyance, Copilots &amp; College Grads<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-episode-7-running-on-ai-and-coffee?si=7631b61f79f54e5da2e1568a7fb3f35a&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"><strong>Episode 7: Running on AI and Coffee<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-episode-8-the-safety-dance?si=abaf43e87ce4482190f6fb17545c0ee8&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"><strong>Episode 8: The Safety Dance<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/on.soundcloud.com\/hfn0jXwz8Kw9L74Jqt\">Episode 9: Getting Flexible<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/on.soundcloud.com\/83UhtQgGfppZYs227Y\"><strong>Episode 10: Manufacturing Fun!<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-episode-11-party-in-the-usa?utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing&amp;si=e9cb47db740841eb8085d60ed6c7c2d2\"><strong>Episode 11: Party in the USA<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-episode-12-digital-transformation?si=d5bf039631c2433bbe93636736e6d34a&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\">Episode 12: Digital Transformation<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/on.soundcloud.com\/CypPPj0ig1PHM8GmtM\">Episode 13: Driving Forward<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/on.soundcloud.com\/Td7Ydboj50sXQmv4UY\">Episode 14: Taking a Bite Out of Manufacturing<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-episode-16-the-sound-of-sustainability?si=0c97fc03ef354439a0eb025075ff78dd&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\">Episode 15: Get a Grip<\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-episode-16-the-sound-of-sustainability?si=695891fa368c4bb2b3fdd1df3bec5070&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\">Episode 16: The Sound of Sustainability<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/soundcloud.com\/thedowntime\/the-downtime-ep-17-audio?si=9c9923f9ac944f73a41c700b439c5ade&amp;utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\"><strong>Episode 17: Gimme S&#8217;more Precision<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Downtime, our weekly manufacturing podcast, chats about automating the Memphis Record Pressing line with Atlantic Packaging.<\/p>\n","protected":false},"author":41,"featured_media":131732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[110303],"tags":[110587,110586,109341,109340,109730,110171,109356,110585,110413,110360,110358,110359,110584],"tracking-metrics":[],"display-location":[109353,110103],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Downtime | Episode 18: Record-Breaking Efficiency - Control Engineering<\/title>\n<meta name=\"description\" content=\"The Downtime, our weekly manufacturing podcast, chats about automating the Memphis Record Pressing line with Atlantic Packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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